Truism

I've always admired artist Jenny Holzer and how she can evoke a story with simple statements: she calls them 'Truisms'. And at the heart of every good story is just that: one, pure universal truth about the condition of being alive – or just being. It is an observation so startling that it can't be contested and in fact, you wonder why you hadn't been able to articulate it yourself. That is what great brands achieve and deliver: an artful, elegant, true story.

AT

PS: on account of the interweb, you can now follow Jenny Holzer on Twitter for minute by minute truisms.