Thursday 20 August 2009

"The ability to create a website is an indispensable skill. Learn HTML as soon as possible." - www.newmindspace.com

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Testing the mood...

There's a very interesting tension showing up in the media that people are consuming, and the messages that are taking hold in popular imagination. 

On the one hand, we are frequently and widely see the words "Keep Calm and Carry On". A reprint of one of a series of Second World War posters which has gained currency mainly due to it's level headed-ness. It inspires a great sense of shared community and spirit, which has great relevance and power during these uncertain times (although what times are ever certain...?).

On the other hand however, we see a trend of popular media becoming darker. Twilight (not O.C, or 90210 etc...) is the teen smash of the year, Let the Right One In has been widely hailed as a great piece of (dark) movie making, and Pride and Prejudice and Zombies is not only dark, but retells a popular classic in this new context.

The main opportunity here seems to be in the gap between the outward message of the collective, and the inward message of the individual. And understanding where your story lies in this spectrum ...

RT.

See and download the full gallery on posterous

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this is a great idea...

http://www.novatelwireless.com/index.php?option=com_content&view=article&id=285:mifi-2352-intelligent-mobile-hotspot-for-hspa-networks&catid=75:mifi&Itemid=622

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Wednesday 19 August 2009

The NHS

In this one display are these brands: Boots, NHS, NHS camden, Royal Pharmaceutical Society, Boots midnight pharmacy, PAGB, The havens and Macmillan cancer trust. Seems that while the debate rages at a systemic level (that is where politics lives after all), it is easy to loose sight of the day to day consequences of these discussions.


I love the NHS, and I am a 'heavy user' so to speak, and so can see it's flaws clearly too... And one very human level problem was apparent to me during a visit to Boots today - brand story dilution. This photo is one example of the very blurry boundary these days between public and private, between the core offer and the other services, and between who provides which part of your health care. While this is not a new problem, and certainly one that is not easy to fix - it does mean that it is the front line staff, of both the public and private companies that are bearing the brunt of this... dealing with queries that arise from confusing communications such as this must account for a lot of their time.


It seems that in the grand scheme of things, especially as the philosophical debate rumbles on, not loosing sight of the small things is ultimately the thing that most influences the public perception of a very ambitious project.


RT.

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#NHS

In this one display are these brands: Boots, NHS, NHS camden, Royal Pharmaceutical Society, Boots midnight pharmacy, PAGB, The havens and Macmillan cancer trust. Seems that while the debate rages at a systemic level (that is where politics lives after all), it is easy to loose sight of the day to day consequences of these discussions.


I love the NHS, and I am a 'heavy user' so to speak, and so can see it's flaws clearly too... And one very human level problem was apparent to me during a visit to Boots today - brand story dilution. This photo is one example of the very blurry boundary these days between public and private, between the core offer and the other services, and between who provides which part of your health care. While this is not a new problem, and certainly one that is not easy to fix - it does mean that it is the front line staff, of both the public and private companies that are bearing the brunt of this... dealing with queries that arise from confusing communications such as this must account for a lot of their time.


It seems that in the grand scheme of things, especially as the philosophical debate rumbles on, not loosing sight of the small things is ultimately the thing that most influences the public perception of a very ambitious project.


RT.

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"All our materials are recycled" - shame it needs an entire label to say that.

RT

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Monday 17 August 2009

Lucky Facebook friends-list moment...

RT

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The NHS





In this one display are these brands: Boots, NHS, NHS camden, Royal Pharmaceutical Society, Boots midnight pharmacy, PAGB, The havens and Macmillan cancer trust. Seems that while the debate rages at a systemic level (that is where politics lives after all), it is easy to loose sight of the day to day consequences of these discussions.

I love the NHS, and I am a 'heavy user' so to speak, and so can see it's flaws clearly too... And one very human level problem was apparent to me during a visit to Boots today - brand story dilution. This photo is one example of the very blurry boundary these days between public and private, between the core offer and the other services, and between who provides which part of your health care. While this is not a new problem, and certainly one that is not easy to fix - it does mean that it is the front line staff, of both the public and private companies that are bearing the brunt of this... dealing with queries that arise from confusing communications such as this must account for a lot of their time.

It seems that in the grand scheme of things, especially as the philosophical debate rumbles on, not loosing sight of the small things is ultimately the thing that most influences the public perception of a very ambitious project.

RT.

Saturday 15 August 2009

beautiful video

Saw this today -  - it's wonderfully executed, and also has some great visual ideas in there... 

R.

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my new favourite blog...

http://keggersofyore.com/

RT.

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Friday 14 August 2009