Experiential Theatre

I want to go and do this. Dalston's Cafe Oto is hosting Etiquette, an interactive, experiential piece of theatre and wonder. You go with a partner; put on the headphones and enact the play with the objects in front of you, laid out on the table. You become the actors and the action. What a fascinating piece of experiential design: makes me think about how brands are engaging with consumers in this cultural context. Where people expect to be given the props and the stage, rather than the play. Because everytime it unfolds, it is different, unique. Each participant can carve out a moment in a crowded, public space. And passers-by might not even know what they are doing; imagine how much more you will learn about the characters having actually embodied their story.

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