For a designer to be of benefit to his/her/their clients, getting paid is the most important element. Not just in the Maslow way ... but because it affords us the opportunity to 'practice'. Clients give us a focus, a problem to solve, that stops us becoming self indulgent, and projects give us the vehicle or channel to push our craft(s). Payment sets a value on our offer, gives us a tool to express that value when all else is intangibe, and defines the boundaries of the profession. Boundaries that we can then push, knowing that there will be the push back from others that shows us context and keeps us honest.
In this context, the craft of design can be any tool that solves the problem at hand – talking & thinking, drawing & building – and it's the opportunity to practice these that seems most valuable to our clients. This opportunity has been afforded by people matching our valuation of the benefits we bring, which means that if people are willing to pay, we must be doing something right, right?
RT
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