Pop-Up Collaboration

Q: Is it a marketing agency? Is it an exhibition space? Is it a pop-up store?
A: It's all of them. And it's called 303 Grand.

I can't work out if this is the future of collaboration and making stuff tangible or an attempt to ward off the credit crunch by making the most of the space you've got. But either way, I'm in.

303 Grand is a store owned and operated by Street Attack in Brooklyn. From 1 day to 3 months, brands, artists or organisations have the opportunity to create an experiential pop-up store, plus they get the assistance of a marketing agency thrown in.

What a great way to collaborate with a tangible focus and outcome.

AT