Tuesday 31 March 2009

Kitty and Dude

Firstly, what a great name...

Kitty and Dude are a ceramic company enjoying pushing the boundaries of what you would expect from this world. This is a lovely example of messing with a genre expectation. And having permission to do so because your brand carries no baggage of legacy etc...

How can more established companies take the same spirit into their own product development? Without just using acquisition?











RT

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